Programme Detail

Blue Ocean Strategy

Dates: 19-20 September, 2018
Location: Mumbai
Description: Our programme guides participants to come up with a vision to get out of the ‘bloody’ red ocean and service new customers with a ‘Blue Ocean Strategy’ using value innovation.
Programme Coverage: • The initial litmus test for BOS: focus, divergence, compelling tagline
• The Four Actions Framework
• Five Forces v/s Blue Ocean Strategy
• Buyer Experience Cycle
• Steps of Visualizing Strategy
• Cross-discipline boundaries
• Buyer Utility Map
• The Sequence of Blue Ocean Strategy
download the brochure for complete details and coverage
Who should attend: This programme will be of benefit to -
* Senior Executives
* Business Owners
* Strategy Heads
* Mid-to-Senior Management Executives directly involved in the development of new products / services.
Faculty: Amiit Dabke
Back to Top